SEO is a long-term strategy. While some technical fixes might yield quick improvements, significant ranking gains and traffic increases typically take 4-12 months, depending on factors like website history, competition intensity in Cyprus, and the scope of the strategy. Consistency is key for sustainable results.

SEO focuses on earning unpaid (organic) visibility in search results through optimization. PPC involves paying for ad placements (like Google Ads) to appear prominently. SEO builds long-term, sustainable traffic and authority, while PPC offers immediate visibility but stops when you stop paying. Ideally, they work together; my T-shaped expertise ensures they do.

Absolutely, but the focus has shifted dramatically. High-quality, relevant backlinks from authoritative sources are crucial signals of trust and authority to Google. We focus on ethical link *earning* strategies through great content, outreach, and building genuine relationships, not spammy tactics that can harm your site.

We track a range of KPIs aligned with your business goals, including keyword ranking improvements, organic traffic growth, user engagement metrics (bounce rate, time on site), lead/conversion volume from organic search, and ultimately, the revenue generated (ROI) attributed to SEO efforts. We provide transparent reporting via custom dashboards.

Yes! While we serve clients across Cyprus, we have deep expertise in market. Our Local SEO strategies are specifically designed to help businesses dominate local search results, optimizing Google Business Profile, local citations, and geo-targeted content.